Whether you own a small business, or a large corporation, brand recognition is important. It's what helps customers and potential customers remember you for years to come. There are several ways to make your brand stand out from others, and custom labels are a fun way to accomplish this. You can personalize promotional items, or gifts for loyal customers. Here are a few products to start with. Beverages You can create a custom label for bottled water. This can give your business a very professional look, and will give customers something to remember you by. If you're not sure what size to purchase, try the smaller ones and use them during open house, or as small refreshments for client meetings. Custom labeled water bottles are inexpensive, but can do wonders to spread the word about your business. Tote Bags Some companies customize tote bags to use as gifts and promotional items. This is common with banks and large institutions, but smaller organizations have also jumped on the bandwagon. This may prove to be a bit more expensive than adding a custom label to bottled water, but it's a great way to get your brand out to the general public. The more people begin to see your logo, the more they will remember you. If you don't have the budget to order larger amounts, you can always start with a small batch and then refill those orders as you go. It's better to have some tote bags on hand than none at all. Mouse Pads If your customers are primarily computer users, then a great way to keep your company on their mind is to customize mouse pads and pass them out. Make sure that you include the basics like your company email address and toll-free number if you have one, but you can also make it a bit more personal and add your tagline to the design. Whether you use a custom label for bottled water, or a mouse pad or tote bag, getting your brand out is an important step in marketing your business. Find out what your customers like the most, and present them with items that are branded and ready for giveaways. You never know when one of those giveaways will result in a new loyal customer. Products that have custom labels and logos should always be on hand.